Why you should stop trying to please everyone - and start writing and creating for one Around many executive meetings for film and TV there are usually thoughts and conversations about how to broaden the audience for a project, in order to maximise revenue. Appeal to a wider audience and you should be more profitable. This can backfire when we start out developing our projects. Getting clear on clarity of our audience, which is 1 and 1 (explained below) improves storytelling

How to learn from the New Years Goal Setting and Quitting cycle New Year is a moment of reflection—and often, resolve. “This year will be different.” Cue the New Year’s resolution: Next year, I will finally do X. X might be a goal around fitness, health, career, relationships—or something bigger. Creatives do this too. Not only in January, but at any point in the year, there’s a moment when we decide: I’m going to write that script. Produce that project. Start on that new dir